Allen Williams joined the team at Creative Digital Group (CDG) as Production Coordinator. On the side, Williams composes his own songs and performs with his band, Endangered Species. CDG also whipped up a little animal that has created quite a stir for BellSouth. DS-AL was created to tout the company’s Fast Access DSL service. And the spunky little guy did just that as part of a :30 promotional spot playing at Turner Field. BellSouth will continue to use the animated character at promotional events, including the BellSouth Classic.