The Atlanta office of Edelman, has added three new members and three new clients to its roster. We'll start with the new faces.

Lisa Westerfield joins Edelman as a senior account supervisor in the consumer brands practice. She is responsible for strategic public relations programs and development of key brands, with emphasis in the tourism, hospitality, broadcasting and entertainment industries. Westerfield brings more than 12 years of experience to Edelman in the areas of corporate consumer public relations, crisis communications, diversity relations, marketing and promotions. Previously, she led corporate communications and public relations initiatives for Gaylord Entertainment's Opryland Hotels and Attractions, the Anheuser-Busch Adventure Parks, Shoney's and Captain D's restaurants, and managed public relations for Nashville record labels, country music artists and music publishing.

As a senior account executive with the corporate practice, Sean Selman will be responsible for implementation of strategic communications services for real estate, professional services, technology and energy clients based in the Southeast, including Daniel Corp., Matson, Driscoll & Damico, Villa Sonoma and Voiceglo. Prior to joining Edelman, Sean was a media relations specialist representing administrators and faculty at the Georgia Institute of Technology, one of the nation's premiere universities with more than $300 million in annual research funding.

Daniel Webber joins Edelman as an assistant account executive with the corporate practice. He provides research, writing and tactical support for several business-to-business and technology clients including Harris STAT, Alston & Bird LLP and MetroPCS. Prior to joining Edelman, Webber worked for DeLawder Communications and Christopher Newport University where he was responsible for crisis response and community development. Webber is a 2002 graduate of The College of William and Mary.

On the client side, Edelman Atlanta continues to expand its business with the addition of three new clients. First, the Atlanta office of Edelman will expand its Georgia-Pacific (GP) relationship with two assignments: Dixie Cups and eSolutions.

Edelman will assist in designing and executing a new campaign to reinvigorate the Dixie Cups' brand of bathroom cups and dispensers. Focusing primarily on media relations and consumer outreach, the plan will target mothers interested in protecting their families from germs.

Edelman Atlanta will also develop strategic marketing plans for GP's IT unit doing business under the eSolutions name. The Atlanta office is partnering with Edelman Chicago's Technology & Business Marketing on the eSolutions business. Edelman will counsel the newly formed group on strategic marketing and operational needs. The Edelman team will help create a demonstration area on GP's corporate campus where prospects can evaluate IT solutions.

And finally, Edelman has won a competitive pitch for Scientific-Atlanta, the Atlanta-based Fortune1000 technology company that advances the delivery of entertainment, communications and information through its broadband and broadcast network technology and services worldwide. The program involves strategic and creative counsel to elevate Scientific-Atlanta's overall image and position.