Oz Magazine
Issue 13-3 (Ozcetera)
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Suzukis for Schlegel and Doyle

Kilgannon McReynolds added a couple new faces recently. Chris Schlegel joined the agency as partner, filling the role of senior vice president and creative director. Schlegel will share agency ownership with founder and president Rena Kilgannon and principal Mike Reineck. In addition, the agency has hired Terry Doyle as vice president, group creative director.

Prior to joining Kilgannon McReynolds, Schlegel had been working as a freelancer after serving as creative director and art director at several Atlanta agencies, including Fitzgerald+CO., McCann-Erickson, Merkley Newman Harty and Tausche Martin Lonsdorf. Schlegel moved to Atlanta from Philadelphia, where he worked as an art director at both Wieden + Kennedy and Earle Palmer Brown.

Doyle was also working as a freelancer before joining Kilgannon McReynolds. Prior to that, he was creative director at WestWayne in Atlanta, working primarily on the SunTrust account. Doyle has held the position of copywriter at several agencies throughout the Southeast.

American Suzuki Motor Corporation's motorcycle and ATV dealers in the Southern region have selected Kilgannon McReynolds as their advertising agency of record. The agency will handle media and special promotions for the 325 Suzuki motorcycle and ATV dealers spanning from New Mexico to Florida.

"We were very impressed by the ideas and experience of the media team at Kilgannon McReynolds," said Tom Decker, regional sales manager for American Suzuki, Southern region. "In addition, we liked the fact that the agency stressed the importance of ROI as it related to our business and soundly demonstrated their program for measuring campaign effectiveness."

Kilgannon McReynolds pitched against several Atlanta agencies, including BKV Advertising and Char Baxter Communications. Incumbent Freebairn & Co. was not in the pitch. SuzukiFest is one of three major promotions Suzuki holds annually. The others include the Suzuki Summer Sizzler and QuadFair. Billings are estimated to be $3 million. Suzuki's national agency is Colby & Partners, based in Santa Monica, CA.



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