Eyeballs Account

Kilgannon McReynolds was awarded the global account for the CIBA Vision Surgical Business Unit. The agency will develop print campaigns and collateral as well as provide trade show support. "We selected Kilgannon McReynolds for its proven global branding successes through its affiliation with BBN The Multi cultural Agency," said Patrick King, global Vice President of Marketing for CIBA Vision.

Under the direction of Kilgannon McReynolds, BBN agency partners throughout the world will help to develop and execute the CIBA Vision Surgical campaign. Agencies in France, Germany and Spain will be tapped for input during campaign development and execution. "It is always exciting to lead a global branding communications effort," said Rena Kilgannon, Principal of Kilgannon McReynolds. "CIBA Vision is one of the most respected brands in vision care worldwide, and our team is excited to help provide marketing direction and communications materials to sup port its commitment to the growing ophthalmic surgical market."

The agency also recently accepted two awards in the 27^th annual Pro-Comm Awards competition sponsored by the Business Marketing Association. The agency won the best of division award in the radio category for its "Squirrel" radio spot for Southern LINC, a subsidiary of the Southern Company. The agency also won an award of excellence in the agency promotion category for its “Find, Keep, Grow” credentials piece.

For the winning radio spot, Kilgannon McReynolds Creative Director Elizabeth Smith provided creative direction and copywriting, Michelle Melnik served as Senior Account Executive, and Freelancer Kelly Kissell handled production. The agency credentials piece,"Find, Keep, Grow" was designed by Graphic Artist Rutch Satayu. Elizabeth Smith was the copy- writer, Kim Sundling provided art direction, Krissa Gaston acted as Senior Account Executive and Sharon Ryan handled production.