The Rev is going to be doing things the Porsche way. Porsche Cars North America tapped the agency to create a micro-site for their newest undertaking the "Cayenne Crossing Initiative." A multi-year program, the initiative includes road restoration and maintenance projects along a route stretching from California to Virginia. The initiative takes its name from the upcoming Porsche sport utility vehicle, Cayenne. This endeavor, chaired by Actor James Brolin, is a collaboration of various non-profit organizations, and state and local entities, including San Bernardino County, California, the Bureau of Land Management office in Needles, California, The California Route 66 Preservation Foundation, the Illinois Department of Transpor tation, Tread Lightly!, San Bernardino National Forest Association, U.S. Forest Service and Porsche Club of America.
The Rev will build an evolving destination for Porsche enthusiasts. "This is a great way to build awareness for Porsche's active involvement in conserving the environment. It's also an excellent platform to build excitement for their new high-performance SUV, the Porsche Cayenne" said Andreas Forsland, Partner/Creative Director of The Rev.
