Cole Henderson Drake (CHD) prevailed over Husk Jennings, Jacksonville, Fl. and incumbent agency, Maguire & Associates to win the Davidson Realty account. Billings of the account are expected to exceed $1 million.

Davidson’s current project is developing the King & Bear community at World Golf Village, the only golf course designed by golf giants, Jack Nicklaus and Arnold Palmer. CHD’s responsibilities will include creative, media placement, and a strategic planning investigation, including focus group research and data analysis.

"We chose CHD because of their experience in developing competitive, long-term brand positions for other real estate clients," said Alayna Oram, Director of Marketing at Davidson Realty. "We also chose them because their creative is simply better." "Home purchases are one of the most emotional decisions someone ever makes," said Mike Tyre, Director of Planning at CHD. "Most work in this category totally is focused on rational facts and omits the emotional impact. This is an engaging opportunity - both in the strategic process and in the competitive opportunity."