Oz Magazine
Issue 11-4 (Ozcetera)
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Huey Paprocki Working on New Biz


Huey/Paprocki (H/P) adds a new Business Development Director, and also snags a hot new account. Jeff Henderson, a Florida Southern University graduate and an 18 year veteran of agency business joins the H/P team on the heels of work with consulting firm ITFusion. He boasts a client list that includes Coca-Cola, DuPont, Dairy Queen, Home Depot, Georgia-Pacific, Motorola, Publix, Target and Winn-Dixie. Along with this new addition, the firm also recently announced that mass retail division of Russell Corporation has named H/P as its agency of record. The Atlanta agency will be responsible for creative strategy and development, as well as media planning for the JERZEES¨ brand. The selection comes after a local search that included several full service agencies. Building upon JERZEES' current consumer research, the planning phase for an integrated marketing campaign will begin immediately, and creative work supporting JERZEES positioning is expected in the latter half of 2003.


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