Hood Marketing Solutions recently added work for Serologicals Corporationâ Donor Division to their to do list, as the marketing firm is named the biological products company's agency of record. With Director of Donor Management Jesse McCorvey, Hood Marketing has devised marketing and advertising strategies for increasing donor participation in various Serologicals' programs including: Smallpox Vaccinia, Anti-D and IVIG, as well as various illnesses such as Rabies and Hepatitis-B. Projects underway also include advertising creation and placement, collateral design and production. Serologicals specializes in locating and acquiring rare antibodies that change the lives of millions of people. These collection centers facilitate the creation of antibody based products that are used as the active ingredients in therapeutic products for the treatment and management of diseases, such as Rh incompatibility in newborns, rabies, and hepatitis-B and in diagnostic products such as blood typing reagents and diagnostic test kits.