Bright Impact upgrades as the temperature falls, with a promotion and a major, cross country product launch. Newly promoted is Lisa Owens, who joined the firm at inception in 2001 and now claims the title of Senior Designer. Owens has worked with a variety of Bright's clients, including Fujitsu, Sensormatic, XcelleNet, Siemens and Cox Communications. She is an Auburn University graduate.

Also on the firm's plate is new work for ChoicePoint, as the team helps this long time client launch its "Business Essentials" product in 26 SAM's Club markets across the country. The products, previously only available to the nation's largest companies, were designed to help small business owners minimize business risks by conducting due diligence on suppliers and customers, make better hiring decisions by screening prospective employees and build their business by finding new customers. Bright Impact, ChoicePoint's agency of record, was called in at the beginning of the initiative to help research the competitive landscape at the retail level and collaborate with the company to develop a naming structure, messaging hierarchy, package design, collateral system and interface design for the entire suite. Each product includes a CD that accesses a Web site where a specific amount of pre-paid online services are provided.