New to OzCetera this month is agency Abend & Moore. New to Abend & Moore is work for the Flint Riverquarium in Albany.

Scheduled to open in July 2004, the multi-million dollar Riverquarium features a 175,000 gallon Blue Hole Spring that allows visitors to get an underwater view of what makes the Flint River unique. This new attraction is the centerpiece of Albany's downtown revitalization initiative, and looks to provide a wealth of interactive experiences, education exhibits, and big, big screen IWERKS movies to many a river-curious Albany visitor.

Abend & Moore, partnering with WordOne and Treco-Jones Public Relations, will develop a brand identity for the Riverquarium, as well as marketing strategies to generate traffic and membership for the new downtown attraction.