Pogo Pictures director/DP Steve Colby has been busy. Fresh from a five-day shoot in North Carolina, Colby took his crew to Ocala and Winter Garden, Florida, to shoot two :30 spots for Erwin-Penland's latest national campaign for Uniroyal Tires: "For Everything You Value". The first spot, "Fruit Stand," is a trip down scenic country roads to that special fruit stand for goodies fresh from the garden, delivered by the hands that grew it. "RestaurantÓ takes you to that amazing hole-in-the-wall family-owned restaurant you hope never goes mainstream. Representing Erwin-Penland on this project were executive creative director Mark Bazil, associate creative director Mike Weston, copywriter Karen Walker, broadcast producer Randall Owens, and account supervisor Jason Tankersley. Representing Pogo was producer Tom Munroe, and marketing rep Ilse Ballay.

Also new for the group at Pogo is "We Are Bankers," a new :90 film Steve Colby directed and shot for Bank of America over five days in and around the bank's Charlotte headquarters. The piece portrays the wide cultural diversity of dedicated employees who are passionate about their jobs and their employer.

And finally, Pogo proves that while fish are funny, a group of grown men dressed up like fish is even funnier. That is just what McRae Communications wanted and what director Peter Siaggas delivered recently. "Fish Meeting" is a humorous :30 spot that serves as the product launch and initial campaign for Humminbird Matrix, a GPS device used to locate fish in water. The spot hit the cable channels nationally in March.