IMAGES USA garners some truly tropical work this summer, with its selection as African American agency of record by The Bermuda Department of Tourism. IMAGES will incorporate a full-service strategic and integrated marketing effort to promote leisure, group, and incentive tourism by African- Americans to the island of Bermuda.

"Our goal is to utilize the multi-cultural marketing expertise of IMAGES USA to assist in stimulating interest among African-American tourists so that those numbers are more reflective of the overall visitation growth," says the Hon. MD Renee Webb JP, MP, Minister of Tourism, Telecommunications & e-Commerce. "We have a plethora of amenities and activities to offer any traveler, so our ultimate goal is have a consistent base of visitors as diverse as our vibrant culture."

"Our goals in this partnership are to increase awareness among African-American travelers of the many benefits of this premier destination and to promote overall growth within their current consumer base," said Bob McNeil, Jr., founder and president of IMAGES USA. "Bermuda offers great accommodations like outstanding golf, some of the world's best beaches and a peaceful atmosphere, which make it a great vacation destination."