Oz Magazine
Issue 12-6 (Ozcetera)
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M.C. IMAGEMASTER

ImageMaster Productions recently teamed up with New York Times Best-selling author and Disney's Teacher of the Year, Ron Clark, to produce "The Essential Raps, " an Enhanced-CD of educational rap songs. The innovative CD, designed for use in both classrooms and at home, empowers parents and educators to use some of Mr. Clark's award winning techniques to motivate their own children and students. The CD includes special video commentary from Mr. Clark, the five raps, and downloadable lyrics and lesson plans. Also included are two additional bonus videos produced by ImageMaster Productions; Mr. Clark's recent trip to South Africa with 15 of his former students and a compilation video of Mr. Clark's many national television appearances and interviews with his former students.

Inspired by music's power to motivate his students to learn, Mr. Clark wrote the five rap songs and recorded them with the help of some of his former students. He then turned to production partner ImageMaster, to film video introductions to each song and to create the interactive CD. A collaboration with graphic designer John Marcum produced an accompanying eye-catching booklet, complete with lyrics to each of the raps and pictures of Mr. Clark and his students. Says ImageMaster Account Director Jen Booth, "Our goal was to create a product that would be easy to use and educational, but also very cutting edge, creative and exciting for both kids and adults."


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