Oz Magazine
Issue 12-6 (Ozcetera)
associations
creative
archives
home
THE WEATHER OUTSIDE IS FRIGHTFUL

A new face and new work take center stage at Elevation. On the hiring front, Motion Designer Brandon Turner has been added to the Elevation team. A graduate of The Art Institute of Atlanta, where his portfolio received Best in Show for Video Production, Brandon joined Elevation in July. He has already made himself indispensable working on projects for Chick-fil-A, CNN and TNT Latin America.

Elevation has also been quite busy with new projects. The company recently teamed up with The Weather Channel (TWC) during the non-stop hurricane season to create a promo highlighting TWC's severe weather alert feature. DP Aaron Stecker shot Meteorologist Jim Cantore on HD against green screen utilizing a jib arm. Elevation's Stephen Cocks composited the talent against backgrounds that included footage of Jim Cantore reporting from the field, severe weather shots, and Doppler radar screens. Elevation Composer John Lambert created the original industrial storm score incorporating heavy sound design of wind, rain, and thunder. The spot was customized for multiple cable operators who participate in broadcasting local severe weather alerts around the nation.

In other work related news, Freelance producer Jon Esther chose Elevation to create a series of promos for HGTV's "Divine Design." Using raw footage from the show, Elevation's Dianne Frisbee cut out show host Candace Olsen and composited her against cutouts of her beautifully designed rooms. The result is a fun and energetic spot reflecting the show host's style and personality.


home   |        Tel: 404.633.1779 or Tel: 800.705.1121