Hamilton State Bank has hired Abend & Moore to help open their doors and fill them with customers. Abend & Moore won the account without a review. Hamilton State Bank is the agency's fourth account win in four months. Hamilton State Bank is a Braselton, Georgia-based bank specializing in the needs of the professional underbanked. These are businesses, real-estate developers, lawyers and doctors who need the resources of a larger bank, but with the service of a community bank. The CEO of Hamilton State Bank is not new to this game. Robert Oliver created a similar concept in Buckhead with Premier Bank - which was purchased by BB&T in 2001.

Abend & Moore will be developing a design suite for all collateral, name architecture, web site, signage, direct mail and advertising for the bank. "We have a lot to do to get the doors open…, " says Tom Moore, partner with Abend & Moore. "But with the confidence Bob and his team have shown in us, we know we'll get it done." Good luck and happy banking.