More recently, WestWayne in Atlanta worked on a Real<$> Yellow Pages¨ from BellSouth ad series. The commercials star Dixie Carter and her husband Hal Holbrook. Since the $23 million campaign has begun, usage has been up seven percent. Research conducted by Millward Brown, shows that Dixie Carter is more memorable than Paul Reiser, for AT&T, or Candace Bergan, for Sprint. The Real<$f$> Yellow Pages Ad Manager Mark Chicoine explains that the campaign has worked beyond their wildest dreams, and everyone loves working with Carter.

Checkers Drive-In Restaurant, Inc. and Rally's Hamburgers, Inc. have chosen WestWayne as agency of record for public relations. Robert Purple, Senior Vice President of Marketing for Checkers, explains that they chose WestWayne because of its in-depth experience in the restaurant industry. Increasing brand visibility in consumer and trade markets, establishing the company as a community leader, and enhancing franchisee relationships are the three goals to be met. Leanne Hand, Senior Vice-President of Public Relations for WestWayne, explains that Checkers is a powerful force in their markets, and WestWayne is pleased to be working with them.

Oz The Journal of Creative Disciplines is published bi-monthly by Oz Publishing, Inc. 3100 Briarcliff Rd, Suite 524, Atlanta, GA 30329. Copyright 2002 by Oz Publishing, Inc. (404) 633-1779. All Rights Reserved. Reproductions in whole or in part without express written permission of the publisher is strictly prohibited.

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