Graphic Havoc Features Skateboarder Graphic Havoc Features Skateboarder The adidas web team and Graphic Havoc developed a feature on legendary skateboarder Mark Gonzales. adidas and Graphic Havoc, working from their offices in Amsterdam and Atlanta respectively, brainstormed about how to bring Gonzales' numerous accomplishments to life. Their solution, www.adidas.com/gonz, debuted on Oct. 20. Agency Partner Derek Lerner managed the project from start to finish, guiding the conceptualization of the dual version feature.

Graphic Havoc, originally picked for the project because of their understanding of the skate industry, suggested a Flash version to supplement the regular HTML version that was briefed. The Flash version offered the chance to animate many of the design elements and make the navigation within the feature more nimble. Designer Sadek Bazaraa explains that they created a nonlinear illustration of Gonzales' history. And just who is this Gonzales fellow who's causing such a fuss? Every old-time skater knows his name. Gonzales pretty much invented modern street skating and is equally renowned for his artwork and poetry.