Ellis to the MAX Ellis to the MAX Bert Ellis Jr., CEO of iXL Enterprises, a technology, Internet and Enhanced Television investment company, was the keynote speaker at the seventh annual MAX Award ceremony February 12 at the Ritz-Carlton, downtown Atlanta. The Max Award has become the local marketing industry's most prestigious award, honoring outstanding products, services, and marketing innovations developed by Georgia based companies during the previous year. Entries are judged by Georgia State University's Marketing Roundtable, which is comprised of senior marketing executives from 28 of metro Atlanta's major businesses. The awards were sponsored by Georgia State University's J. Mack Robinson College of Business' Department of Marketing and the Atlanta Business Chronicle.