Infinitee Zips Up Fruit of the Loom Infinitee Zips Up Fruit of the Loom Fruit of the Loom Activewear, headquartered in Bowling Green, KY, has selected Infinitee Communications to support the company's advertising and marketing programming. The agency will handle specific business-to-business projects for the apparel brand, incorporating direct mail, magazine advertising, and promotional strategies. David Kelker, Vice President/Creative Director, will lead the creative team on this account. Kelker stated that they are striving to build a progressive brand identity for Fruit of the Loom Activewear by using their agency retail background and applying this sense of style to the world of printable apparel.