CNN.com Before The Movies CNN.com Before The Movies What's Before The Movies launched its movie theatre advertising company with a significant first step, providing creative and in-theatre media consulting to CNN Interactive in Atlanta. CNN.com began its first movie theatre advertising campaign in United Artists Theatre Circuit, Inc. in December. The nationwide pre-feature slide campaign was launched on more than 2,200 screens and was seen by approximately eight million moviegoers.

What's Before the Movies provided turnkey services for creative development and technical implementation of the month long campaign. Chris Hand, Executive Director of What's Before The Movies, stated that advertising in theatres is on the rise and all indications say it's here to stay. He goes on to say their company focuses specifically on the creative and technical needs of advertising within this medium, and they are always looking for creative ways to expose consumers to the CNN.com brand.