Pollak Levitt & Nel Light Up Superbowl Pollak Levitt & Nel Light Up Superbowl Pollak Levitt & Nel made a dash for the goal line in a four day rush to produce a special Sunday Superbowl spot set to air across the state of Georgia for their client, Georgia Power. Originally, the spot was produced to run in the Georgia Dome during home games. André Nel, PLN Creative Director and Partner, stated that with the Falcons unexpected Superbowl trip, Georgia Power asked them to re-cut the spot with updated footage and messages specific to the "big game." Other creative credits for the "Lights Out" television commercial include ACD/Copywriter, Jeff Cole, ACD/Art Director, Brad Ramsey with footage from NFL Films, music by AcousTech, and edit by Matassa Editorial.