Infinitee Handles Banking And Shopping Infinitee Handles Banking And Shopping Infinitee, Inc. has been selected to handle two new marketing programs on behalf of the agency's newest clients. Bank of America Corporate Real Estate Division, based at the bank's headquarters in Charlotte, has asked Infinitee to develop a marketing plan for the North Tyron Street area of downtown Charlotte. The objective of the plan is to work with property owners, cultural attractions, restaurants, and retailers to market the area as a unique entertainment district. The plan will focus on defining the district's brand identity and make recommendations for ongoing marketing of the area. Jeff Cohn, Vice President of Marketing, will lead the project. Cohn has worked in Denver and New Orleans on developing similar downtown branding programs.

Infinitee will also be agency of record for The Shop America Alliance. The Alliance, based in Phoenix, was formed by major shopping center development/management companies in the US and will strive to promote destination retail to tour operators and wholesalers throughout the world. Shopping is the number one activity by visitors to the US and tourism is one of the country's largest exports. The Shop America Alliance will work to increase its members market share of these expenditures over the coming years. The first program will be a V.I.P. Shopping Card which will provide discounts at member malls all over the country to visitors who are provided the card in their homeland.

The International Council of Shopping Centers selected Cohn to judge the industry's 1999 Maxi Awards. The Maxi Awards are an international marketing competition focusing on the achievement of marketing results. Award categories are based on shopping center size and include categories such as sales promotion, consumer advertising, and corporate marketing programs. This represents the agency's second major judging invitation this year. In January, David Kelker, Vice President and Creative Director, was asked to judge the Retail Advertising Council Awards for retail advertising excellence. The Maxi Awards are given in September at the International Council of Shopping Centers Convention in Denver, Colorado.