T.G. Madison launched the first U.S. broadcast advertising effort for Caterpillar (Cat) work footwear, a division of the Michigan based Wolverine World Wide. Debuting in strategic markets, the campaign leverages Cat�s association with NASCAR Winston Cup Series� Ward Burton. Television and print broke in Charlotte, Nashville, Indianapolis, Peoria, and Grand Rapids � all heavy NASCAR viewing areas. Entitled �One Tough Boot,� the ad campaign will target NASCAR�s core market, men between the ages of 18 and 49. � T.G. Madison�s recent work in cludes spots for the American Cancer Soc iety featuring basketball great Julius Erving.