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| Ted Turner Honored at AMYS In celebration of its 50th anniversary, the Atlanta chapter of the American Marketing Association (AMA Atlanta) honored Ted Turner as the inaugural recipient of its Marketing Lifetime Achievement Award at the 2007 Atlanta Marketer of the Year (AMY) Awards. The award was presented to Turner during the AMY Awards ceremony on March 29 at the Fox Theatre. The Marketing Lifetime Achievement Award recipients are recognized for their years of marketing excellence and innovative use of marketing techniques to build brands, launch products and create new market opportunities. Ted Turner’s presence has been evident in Atlanta since his arrival in 1963. For more than three decades, his insight and dedication to the city of Atlanta has fostered growth and strengthened Atlanta’s reputation not only across the Southeast, but nationally. Turner has positively impacted Atlanta business development and expanded the role and stature of marketing in the business community. “Ted Turner is the personification of authentic, creative leadership. What seemed like an unlikely concept at the time – his vision of a 24-hour news channel – has flourished and become the global gold standard for news reporting. Through his adroit business-making, the symbiotic fields of media and marketing in Atlanta have blossomed and continue to thrive,” said Jacqui Chew, co-chair, AMY Awards committee. “It is only fitting that the chapter’s very first Lifetime Achievement Award be presented to Mr. Turner.” Pearlman Associates Celebrates Thirty Years Principals of Pearlman Associates, Inc. celebrated the company’s 30th anniversary recently with 70 of their closest current and prospective clients at a party at Soleil restaurant in Buckhead. Vice president Randi Tucker and president Marilyn Pearlman were on hand to take in the moment and cut the celebratory cake. The company, a boutique public relations agency located in Decatur, specializes in publicity, media relations, strategic networking and speaking engagement solicitation for clients in the hospitality, entertainment, consumer, professional services, healthcare and non-profit industries. IMAGE Presents Ossie Davis awards John Sayles and Maggie Renzi were the recipients of the Ossie Davis Award, presented at the 7th IMAGE Film Awards Gala in advance of the Atlanta Film Festival this April. The Ossie Davis Award, named after the late actor and activist, recognizes creative excellence and dynamic contributions to the art of cinema. The recipient of the Ossie Davis Award must also typify the award’s namesake, who through his creative achievements, promoted human dignity and social justice. Distinguished actor Charles S. Dutton, who stars in Sayles and Renzi’s forthcoming film “Honey Dripper” presented Sayles and Renzi with the prestigious Award at the equally prestigious Fox Theatre Egyptian Ballroom. Said Gabriel Wardell, IMAGE executive director, “With a body of work, ranging from ‘Brother from Another Planet’ to ‘Silver City,’ from ‘Matewan’ to ‘Passion Fish,’ their films are defined by a commitment to human dignity and social justice.” In addition to the Ossie Davis Award, the IMAGE Film Awards Gala also recognized the following for their achievement in Southeastern media arts: Will Packer, Producer, Rainforest Films (“Stomp the Yard,” “The Gospel”); Kenny Blank, Executive Director, Atlanta Jewish Film Festival; and the Georgia Production Partnership. Crawford Post Production recently welcomed Michael Matassa into its editorial roster. Crawford will be the Southeastern exclusive representative for Matassa, and he will retain a permanent space at Crawford that features a top of the line Final Cut Pro and Avid Adrenaline workstation. Matassa, a seasoned Final Cut Pro/Avid editor, brings to Crawford years of experience cutting national/regional advertising campaigns, high-end promos for cable networks, TV shows, cable upfronts, corporate/industrials, infomercials, music videos and more. As a skilled non-linear editor, Matassa is known in the industry as a polished visual storyteller. He has worked with a number of high profile clientele with a penchant for feel-good stories, such as Tourism for South Carolina and Alabama, Blue Cross/Blue Shield and Cartoon Network. His approach is hallmarked by his innovation in the offline process and clear understanding of the client’s needs. Matassa currently splits his time living in San Francisco and Atlanta. PR for College Kids PRSA|GA’s annual collegiate conference at the Loudermilk Center in downtown Atlanta attracted a record 242 students from 30 colleges and universities throughout the Southeast and well beyond, including 12 graduate students. The conference included various career seminars focusing on topics such as how to make the most of an internship and how to find a job in public relations. Volunteer Chapter members critiqued résumés and students also learned more about specific public relations functions to help them better determine which area of the profession is right for them. The conference featured keynote speaker Alan Richardson, Southeast marketing manager of Starbucks Coffee Co. Richardson’s noontime address drew 190 PRSA|GA Chapter members and the students, for a lunch attendance of nearly 450 persons. Richardson gave students and professionals an informative overview of Starbuck’s marketing strategy, globally and locally, with useful insights on branding, localizing and the company’s history and culture. He said Starbuck’s brand promise was “daily inspiration” and cited five brand characteristics that guide every management decision: Authentic, Considerate, Creative, Fun, Transformative and Uplifting. Additionally, the conference’s University Avenue gave students opportunities to learn more about advanced business and communication programs at the region’s top colleges and universities. Recruiters from the Georgia State University, North Carolina Central School of Law, University of Georgia and University of North Carolina-Charlotte were on hand to answer questions about curriculum, admissions requirements and application procedures. And, the Career & University Expo offered attendees seeking internships and jobs a chance to network with representatives of the region’s top corporations, PR agencies and nonprofit organizations. Bulls-Eye Designs Success Bull’s-Eye Creative Communication added a number of new clients and projects recently. TSMA (Transportation Sales & Marketing Association) contracted with Bull’s-Eye for assistance with marketing design and development for its 2007 annual conference and awards competition. TSMA provides a contemporary forum for members to develop their professional leadership skills through specialized training sessions, issue-based seminars and peer interaction. Each year the association conference provides keynote speeches and workshops led by industry leaders. The marketing pieces that Bull’s-Eye created for the upcoming conference included online, print and on-site components. An initial theme was developed to present a cohesive message to prospective attendees about the educational offerings and direction of the conference. Bull’s-Eye developed several print, direct-mail collateral pieces incorporating the theme to solicit attendance and interest in the event. These marketing pieces were reinforced with online and print advertising in several trade websites and publications. Bull’s-Eye designed two website sub-webs to allow prospective attendees to access in-depth information about the conference and register online. Additionally, email marketing was developed and deployed to directly target association members. On-site marketing design support pieces, including banners, sponsorship booklets, guest books, a convention agenda, luncheon programs and name badges are currently in development. Bull’s-Eye also welcomed TecnoTile to its client roster this winter. TecnoTile is a division of Group Roland, a Suffolk, England based consortium of companies focused on the sales and manufacture of plastic products. Bull’s-Eye will be designing and developing a website to introduce the TecnoTile product line to the U.S. market. MATCH, Inc. has been named agency of record for Shoney’s Restaurants. The agency will develop a national advertising campaign supported by traditional and online initiatives to help reposition the 60-year-old brand. Headquartered in Nashville, Tenn., Shoney’s Restaurants owns, operates and franchises 283 restaurants in 18 states. Lattimer Moffit Communications, an Atlanta-based advertising agency specializing in Hispanic marketing, will assist in the campaign’s development. Shoney’s was acquired by Atlanta-based Royal Hospitality Corp this January. The transaction involved the purchase of 52 company-owned Shoney’s Restaurants formerly owned by Lone Star Funds, as well as the trademark and rights as franchisor associated with Shoney’s brand which included the support of 230 franchisee-owned Shoney’s Restaurants. New Arricam at PC&E Production Consultants and Equipment (PC&E) recently purchased an Arricam Studio 35mm Camera. The Arricam camera system was developed to be two cameras used together to cover all types of sync sound shooting, consisting of the Arricam Studio (ST) and the Arricam Lite (LT). The Arricam LT has proven to be an exceptionally popular camera at PC&E, and now with the arrival of the ST, the system is complete. Lightweight 400’ and 1000’ carbon fiber magazines may be used with the Arricam ST in the top and rear load positions. These same ST magazines can be used with the Arricam LT in the rear load position, with an adapter. The Arricam ST weighs 18.2 lbs. including the finder, while the Arricam LT weighs in at 11.6 lbs. Octane in Atlanta Oz would like to welcome Octane Interactive to town. Octane is a new company operated by a team of Internet marketing and promotions experts. The company spent the last 8 months developing software platforms that allow the team to create highly effective promotions that are reasonably priced and that can be rapidly developed. While the company works across all market segments, founder Brandon Sutton is a youth marketing specialist with 12 years of experience working for consumer companies. Octane is already busy on a number of projects. They will be working with Red Bull on research for on-premise program, both qualitative and quantitative. The research will include one-on-one interviews and an online survey of venue owners and managers across the US. Octane is also building a new website for MC2, an event/exhibit production firm. The site will be based on the Dot Net Nuke portal platform and will include several custom modules that were developed specifically for clients. Octane is also working with a number of clients on MySpace marketing programs designed to expand awareness and traffic to the client websites and physical stores. Locos Grill & Pub, an Athens-based restaurant chain with almost 30 locations across Georgia and Alabama, recently selected DENMARK {the agency} as its new partner for advertising, marketing and interactive initiatives. First up for Locos will be print, radio and TV advertising focused on its new position as a “public house,” where family, friends and co-workers can gather for great food and conversation. The transition also includes an expanded menu, including salads, wings, burgers, sandwiches, grilled entrées and more.
Kilgannon Makes Moves Kilgannon has promoted Dave Capano to executive vice president, Lauren P. Scott to office manager and Rhonda Jameson to associate director of broadcast and promotions. Kilgannon also hired Keisha L. Milton as administrative assistant. Capano joined Kilgannon in 2004 as senior vice president, media director. He is a past recipient of MediaWeek magazine’s “Media Plan of the Year” and has been recognized by The Atlanta Business Chronicle as an “Advertising All Star.” In addition, Capano has served as a faculty member for Adweek’s “Marketing and Media Week Advertising and Creative Conference” and is a regular guest speaker at “Evening at Emory.” Capano has been the Atlanta Key Market Coordinator for Partnership for a Drug-Free America since 1995. Jameson joined Kilgannon in 2004 as senior buyer and was promoted later that year to associate media director. In her new position as associate director of broadcast and promotions, Jameson will be responsible for developing and implementing sales promotions and event marketing on behalf of the agency’s client base. In addition, she will continue to oversee broadcast buying for Kilgannon’s clients. Scott joined the agency in 2003 as an administrative assistant. For the past two years, she has worked in the accounting department. Prior to joining Kilgannon, Milton was employed by Prographics Communications as an administrative assistant. She graduated from Bethune-Cookman College, Daytona Beach, Fla., in 2000 with a Bachelor of Science degree in computer information systems. Milton is currently working to earn a masters degree in human resources management from the Keller Graduate School of Management of DeVry University. ImNotSigned Entertainment, owned by entrepreneur and record executive Ryan Glover and former Radio One executive Tamara Knechtel, launched their urban online record company in late January. Their website will provide aspiring musicians and producers a vehicle to showcase their music in front of today’s hit-makers like Jazze Pha, Grammy-award winning producer Bryan-Michael Cox and Teddy Bishop; top notch talent that boasts names like Ludacris, Ciara, Mariah Carey and Jagged Edge on their client rosters. Pha says, “[The Company] is MySpace meets YouTube meets American Idol. It’s the new model for discovering, cultivating and distributing talent for the first time. Aspiring musicians can know this: We’re listening!” Superstars from Jermaine Dupri to Ludacris to Lil’ Wayne and Bonecrusher are voicing their support for the site and know that INS is the wave of the future. Dupri says, “You gotta get on the site to be heard. It’s where we are looking for the newest talent for So So Def!” ImNotSigned will also host a weekly “Dig It or Dis It” feature to be aired on over 500 radio stations including BET’s 106 & Park, MTV’s TRL Weekend Countdown and Randy Jackson’s Hit List. Hosted by Jazze Pha and Hot 97’s DJ Envy, the show will highlight their ImNotSigned.com picks of the week and encourage listeners to visit the website and vote for their favorite artist. To help market and promote the site, INS looked to Atlanta-based Creative Presence Partners and its CEO, Vince Thompson. Solomon Says Back to School Solomon Says, Inc. had another successful year in the 22nd Annual Admissions Advertising Awards, winning three awards in this year’s competition. Solomon won Silver for Emory University’s School of Law “Total Advertising” series and bronze for both Georgia Tech’s College of Management “Total Advertising” series and Emory University’s Goizueta Business School “Total Recruitment” package. In other news, Solomon Says is working with new client Alliancesphere, a consulting, training, and technology company focused on the alignment, operation and implementation of corporate partnerships and strategic alliances among businesses. Alliancesphere works with a number of Fortune 500 companies to operationalize and execute cooperative programs that lead to accelerated revenue and earnings growth. Solomon Says will be working to concept, develop, and execute a strategic marketing plan and nationwide PR campaign to generate awareness and promote Alliancesphere as a leading collaborative innovation partner and strategic business solution. Hammond Climbs Up Full Circle Lance Hammond has been promoted to vice president of Full Circle. He previously served as director of marketing strategies. Hammond will ensure that the company’s business model, which focuses on residential real estate, will perform successfully in any scenario for any size builder or developer. Hammond has been in the marketing industry for 15 years, including one year with Full Circle. During that time, he focused on developing a strong depth of talent within the agency’s fully integrated planning, branding, marketing and creative components. In his new role, Hammond will develop that synergy in a manner that can be customized to fit the needs of any builder or developer, no matter their size or the scale of their project. Before joining Full Circle, Hammond was director of advertising and marketing programs for Coldwell Banker The Condo Store. He is a member of the National Association of Home Builders and the Greater Atlanta Home Builders Association’s Sales and Marketing Council. Hammond has directly managed many nationally and locally recognized marketing campaigns during his career. A native of Atlanta, Hammond earned a degree in marketing from the University of Georgia. In other news, Full Circle was selected by The Related Group of Florida to brand and market CityPlace, the new high rise development of 3,800 luxury condominiums slated to begin construction near Lenox Square mall this year. The multi-million dollar contract gives Full Circle the responsibility of branding the entire CityPlace development and marketing and branding the first tower over the next 20 months. Full Circle also won four awards at The Nationals new home sales and marketing awards presented during the International Builders Show in Orlando. Full Circle, who recently merged with Elite Marketing Services, received one Gold and three Regional awards for work promoting Aqua in Midtown Atlanta and River Hall in Alva, FL. Full Circle won Gold for “Best Brochure for a Master Plan Community.” Hydropower's Go-To Man Robert J. Bellafiore, partner and director of public affairs for marketing communication agency Eric Mower and Associates, was a speaker at the National Hydropower Association’s 2007 Annual Conference in Washington, D.C. He participated in a panel titled “Now Hear This: Communicating in the Midst of a Crisis.” The leader of EMA’s company-wide public affairs practice, Bellafiore offered advice on how businesses can get back to “business as usual” when faced with a crisis, mishap or other threat to its operations. Bellafiore joined EMA in 2003 after two decades in journalism and government, including service with The Associated Press and as former N.Y, Governor George Pataki’s first press secretary. Broadband Weather Creative Digital Group will design and build Broadband channels for The Weather Channel. The first, the recently launched Epic Conditions site, is the online extension of a program that looked at what happens when the perfect weather conditions and the ideal location meet to create the ultimate outdoor experience. “Our new broadband channels will enable us to extend our programs online and give consumers access to more of the content they enjoy,” said Tom Flournoy, VP of Advanced Media at the Weather Channel.” For all of the current and future broadband channels from The Weather Channel, video content will be a mix of original content developed exclusively for the site and content from The Weather Channel network. The new portals will also feature blogs, games and user submitted videos and photos. Life Is My Movie Life Is My Movie, an Atlanta-based production company, is currently in post-production of a unique documentary on the evolution of photography, titled “Light in the Darkroom.” Since the first photographic image was captured in 1826, photographers have persistently pushed the boundaries of their art form to the very limits of technology. Well-known photographers who have played integral roles in its evolution are interviewed throughout the film, including photographers Joyce Tenneson, Duane Michals, Greg Gorman, and photojournalist and portrait photographer Mary Ellen Mark. Jerry Uelsmann and Maggie Taylor are used as case studies throughout the film to take the viewer on a surreal journey through the past, present and future of photography. The story walks viewers through the digital age as well, incorporating interviews from Steve Wozniak, co-founder of Apple Computers and Thomas Knoll, founder of Adobe Photoshop. There is a narrative element to the piece as well, which features Atlanta actors Wes Bailey and Cynthia Evans. “Light in the Darkroom,” was shot at Oakcliff Studios in Atlanta, Georgia. Paladin Goes Greene Recently acquired Paladin added its newest account manager, Drew Greene, to their Southeast division’s headquarters. Greene is a 4-year veteran as a creative recruiter and new business developer. His previous background in travel/hospitality tradeshow marketing and sales/marketing recruitment make him a naturally versatile contender for Paladin’s staffing efforts within the communications industry. Paladin was recently acquired by MPS Group, Inc., a top provider of specialty staffing, consulting and business solutions in the disciplines of information technology, finance and accounting, law, engineering, and healthcare. Adult Swim at Guillotine Cartoon Network writer/producer Karen Hutchison recently chose Guillotine Post to cut a series of “Tune Ins” for the network’s edgy, controversial program block Adult Swim. Hutchison worked with Guillotine staff editors Michael Koepenick and Christo Harris and also tag teamed with freelance editors Ken Soons and Michael Tew before the crazy cutting was complete. The result: 3 completely different spots that all carry the gritty, irreverent humor and swagger that Adult Swim has become so well known for. In other news, Guillotine Post geared up for the 2007 Academy Awards with Turner Classic Movies by cutting a series of promos for TCM’s 31 Days of Oscar campaign. Writer/Producer Samira Kayali collaborated with senior editor Michael Koepenick and pulled from over 100 films to create this year’s compelling spots. All in all they created 10 versions of the spots of varying lengths to run on TCM and on additional cable networks around the country. Atlanta's Tinseltown Power Player Congrats to Joe Beck, Kilpatrick Stockton litigator and copyright expert on being named to The Hollywood Reporter’s exclusive “Power Mediators” list. Caribiner Makes Technology Work Caribiner is staying busy lately with the addition of more technology companies to its client roster. NuBridges, a provider of eBusiness software and services for thousands of manufacturers, wholesalers, retailers, utilities and financial services firms worldwide, selected Carabiner Communications as their agency of record. ServiceKey TSS, a provider of technology service and support for midrange systems, networking and storage environments did likewise. Rounding out the trio of new clients is Steelbox Networks, makers of network video distribution and storage devices. ImageMaster Has Driving Ambition An award winning team of Atlanta broadcast veterans recently combined their talents to update the Emmy Award winning film, “Driving Ambition.” The crew, assembled by twenty-one-time Emmy Award winning producer Dan Johnson of ImageMaster Productions, brings more than 75 years of production and creative experience to the project. “Driving Ambition” was produced and directed by Johnson, who teamed with writer Tom Corvin, assistant director Port Wilson, photographer Scott Hedeen and editor Steve Childress. The project was made possible by a grant from the Governor’s Office of Highway Safety and the Children and Youth Coordinating Council. “Driving Ambition” is a dramatic film that looks at the results DUI, inexperienced and reckless driving have on society and explains Georgia’s new driving laws. The newly released version includes the story of Joshua Brown, a Cartersville teenager who was killed in a single car crash. His death resulted in a new law known as Joshua’s Law that requires all 16 year olds to pass a certified driver training course prior to receiving a Class D license. In addition, other teens share their stories and advice in the hopes of saving lives and preventing the misery that results from motor vehicle crashes. In response to high demand for the program, “Driving Ambition” aired during prime time on commercial stations throughout Georgia in March and April. Thousands of DVD copies of Driving Ambition have been distributed throughout the State of Georgia. Bollocks! Breensmith advertising has been retained by Fadó Irish Pub & Restaurant as its agency of record. The nationwide Irish pub and restaurant group currently operates 12 pubs in markets such as Washington DC, Chicago, Atlanta, Seattle, and Philadelphia and has an aggressive growth strategy in place for the next few years. Breensmith’s initial work centered on the Fadó celebration of St. Patrick’s Day. One banner read, “Make up for that year you went to O’Sucks,” while other in-pub elements poked fun at the sacrilege of green food coloring in one’s beer on St. Patrick’s Day, and a site built to generate buzz around the pub during its busiest time of year.
Southern Comfort is bringing back its popular free concert experience with top national and local acts to Atlanta this May, and 360 Media has been put on retainer to handle their local and select regional press as well as VIP Media Credentialing. The SoCo Music Experience, an outdoor concert event, kicks off in Atlanta’s Centennial Olympic Park on Friday, May 11 with WolfMother and continues on Saturday, May 12, with soon-to-be-announced schedule of performers. The SoCo Music Experience will transform outdoor venues in four cities, including Atlanta, into a festival setting with food vendors, SoCo & Lime Hurricanes, and a unique SoCo Lime Lounge experience.
Ignition on the Run The experiential marketing mavens at ignition, Inc. are counting down the days to the start of the 2007 Blue Planet Run™, an event designed to raise awareness about the global lack of safe drinking water. With the final route mapped out for the 14,000-plus mile event and second-round interviews underway for the inaugural relay team, production details are nearing completion for the event. The worldwide production team for the 2007 Run includes veteran globetrotters with many decades experience in managing mobile marketing programs. Mark “Dill” Driscoll is leading the team as executive producer. Driscoll brings more than 30 years history in the experiential marketing business to this project. Mike Hersom, who produced last year’s FIFA tour, directs all logistical and operations planning for the event. Mike has traveled in 83 countries, worked in half over the past 13 years on various projects, and lived in South Africa for five years. Three regional managers, Kelly Kozlowski (US), Edo Cogo (Europe) and Steven Williams (Asia) will have responsibility for the Run as it circumnavigates the globe. Kozlowski has over seven years experience managing event marketing tours and related programs, and has produced multiple events in virtually all of the contiguous states. Cogo recently spent two months on the road with the 2006 Olympic Torch Relay in Italy. Williams is a 20 year veteran of producing cycling events throughout the world, most notably AXA World Ride ‘95 and the 70,000-mile Six Continents Quest Bicycle Expeditions. The Run will be produced every other year to generate funds for water projects that can help the more than one billion people worldwide who don’t have access to safe drinking water. This year’s Run, sponsored by the Dow Chemical Company, begins on Friday, June 1 in New York City and continues for 92 days running through 16 countries. IMAGES Speeding IMAGES USA has been hired by International Speedway Corporation, a leading promoter of major motorsports events in North America and home of the Daytona 500, to create a wide range of regional and national marketing programs targeting multicultural consumers. IMAGES is the first ever multicultural agency of record for ISC. In other news, IMAGES expands their Hispanic market capabilities with the hiring of three bilingual marketing professionals with a combined 22 years of marketing experience to the Latino community. Senior account supervisor and Columbia, South America native Lina Ardila brings 10 years of Hispanic marketing experience to her new role at IMAGES working with clients including Wachovia, FedEx and Amtrak. Past multicultural marketing clients include IAMS Pet Food International, SuperValu Inc., and Alcan Cable. Her previous agency clients have included Nielsen Media Research, Dell, HADCO and TC Babies, Inc. Mexico native Monica Morales joins IMAGES as account executive for the International Speedway Corporation. Her primary responsibility is to help diversify the Hispanic and African American fan base at NASCAR events across North America. Previously, she has held marketing positions at Market Visions, a Hispanic marketing agency, with The Coca-Cola Company among its primary clients. She has also served as a new business analyst for Financial Asset Management Systems Inc. and as a marketing coordinator for Verizon Wireless. Eliana Ortega has been hired as an account executive in the Public Relations department to expand the agency’s Hispanic editorial reach with such clients as the ISC, Amtrak and Wachovia among others. Ortega spent four years at Burson-Marsteller in Bogota, Colombia on such accounts as Monsanto, AstraZeneca, Allergan and Schering. She has served as an English teacher and translator in her native Colombia, and is a former member of the Colombian National Ballet. TUBE created a series of broadcast spots for The Weather Channel’s most ambitious new show, “Epic Conditions,” a series focusing on the interaction between weather and sports. Patrick Piper, senior producer at TWC, worked with the TUBE team to produce a campaign including 30: spots, 15: spots, and 8: local forecast intros. Greg Partridge of TUBE handled all editorial and sound design and Chris Downs provided motion graphics. The spots consist of footage of athletes, ranging from mountain bikers to surfers, in myriad weather conditions. This footage was combined with sound bites from the athletes describing the adrenaline rush and excitement associated with their sports. In addition to the broadcast spots, one version will be available for download by Bluetooth cell phone users as part of Bluetooth-enabled holographic outdoor ads on New York City phone kiosks. Epic Conditions ran for five Sundays beginning March 4th. |
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